About us.
Founded in 1991 by Suresh Rateria, Rugs & Riches carries a family legacy spanning three generations. Joined by his son Siddharth, the vision grew into a house of craftsmanship and contemporary design. From a presence in 51 countries, our journey is guided by purpose and creativity. With decades of experience and a deep passion for design, we work closely with each client from interior designers to global brands — to transform visions into tactile, timeless pieces.
From yarn dyeing to tufting, carving, and finishing, every step is handled in-house. This full control allows us to guarantee consistent quality and ensure each rug is delivered on time, exactly as envisioned.
The-Team
Rugs & Riches is built on the complementary strengths of three people a master craftsman, a business visionary and a creative director who bridges two continents. Together, they form a team that is as much about human connection as it is about
craft.
“Every rug begins with a conversation between the hand and the material.”
Suresh founded Rugs & Riches in 1991 with a single conviction: that Indian craftsmanship could stand at the forefront of global design. More than three decades later, he remains the creative soul of the company present on the workshop floor, involved in every design decision, and the living memory of a craft tradition he has spent his life refining.
“Our clients don’t just buy a rug. They invest in a long-term relationship.”
Siddharth joined his father to lead Rugs & Riches into its next chapter bringing a sharp business vision and a deep respect for what came before. Under his direction, the company has grown into a presence across 51 countries, while keeping intact the values that built it: quality without compromise, and relationships built on trust.
